Crisp & Green
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Crisp & Green
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Crisp & Green
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Crisp & Green
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Crisp & Green
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Crisp & Green
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Crisp & Green
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Crisp & Green
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Crisp & Green
People shouldn't have to compromise to live a healthy and fulfilling life. To set Crisp & Green apart in a crowded healthy fast casual category, we built a brand that celebrates balance, making healthy eating an effortless part of already full and busy lives. The ampersand of Crisp & Green's logo came to symbolize something more as the hero of the story and link between all the 'ands' in peoples lives that make them who they are. I led the brand refresh, from crafting guidelines to onboarding the internal team—turning Crisp & Green into a craveable, everyday essential.
Role - Art Director
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A FOOD-FORWARD VISUAL IDENTITY
Crisp & Green's fresh, healthy and accessible food is the true star of the show, so I used the ingredients that were most commonly used in their menu items as the inspiration for the vibrant color palette with their signature green serving as the primary anchor. All the visuals served to bring their food to life in a mouth-watering way, which is why I sourced food photography that was immersive, textural, and dynamic.
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