Thanksgiving Side Dish Smoothies
nutribullet
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nutribullet
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nutribullet
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nutribullet
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nutribullet

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nutribullet
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nutribullet
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nutribullet
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nutribullet
No new product news to share. Limited budget and timeline. Maximum holiday noise. Our solution? Blend into the Thanksgiving conversation—literally. Partnering with registered dietitians, we transformed classic holiday side dishes like green bean casserole and stuffing into eight buzz-worthy smoothies, turning a kitchen staple into a seasonal must-have. The result? 15 earned placements, 232.5M impressions, and $1.9M in AVE—all in just over a month.
Role - Art Director
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This project was trial by fire—in the best way. In my first week as an Art Director, I jumped in on-site, collaborating with the food stylist and photographer to bring a fast-turn PR concept to life. When our retoucher fell ill, I personally retouched the color sweep backgrounds to meet our embargoed media deadline.