Cats are notoriously picky. Winning their approval is an art. Reveal launched during the pandemic with a strong retail presence but no strong brand recognition to match. We set out to change that through a brand identity redesign. Leaning into the mindset of becoming your cats' mealtime hero, we built a brand that speaks to cat owners’ daily quest for feline approval and bonding. With a refreshed visual identity, bold new brand voice, and a campaign celebrating real ingredients and real cat-love wins, we turned Reveal into a brand both cats and humans can trust.